Mission
Customers' mind and behavior changes every minute for any business.
Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.
Changes of customers keep invalidating any great strategies and plans.
Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.
Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.
News
(Only in Japanese)
- 2022.4.27
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「ツイッター買収」でマーケ市場は何が変わる？ 日経クロストレンドにて解説しています。
- 2022.4.27
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「ドリルではなく穴を売れ」は不十分。日経クロストレンドにて解説しています。
- 2022.4.18
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事業成長の壁を超える、顧客戦略（WHO&WHAT）とカスタマーダイナミクス (MarkeZine)
- 2022.4.16
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9segs®分析 50カテゴリ・700ブランドを突破（M-Force株式会社)
- 2022.4.12
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ファミリーマートCMO足立光氏と語ったマーケターの素養と育成の秘訣：グロース Xマーケティングサミットレポート
Profile
Kazuki Nishiguchi
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- 1990 – 2006
- Procter & Gamble – Brand Manager, Marketing Director
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2006 – 2015
- Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)
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- 2015 – 2018
- L’Occitane Japon – Président Representative Director, Outside Director
Melvita Japon – Président Representative Director
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- 2017 – 2020
- SmartNews – Corporate Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor
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- 2017 – Current
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Strategy Partners – President
M-Force – Co-Founder, Director (https://mforce.jp/)
Growth X – Outside Director
