Mission
Customers' mind and behavior changes every minute for any business.
Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.
Changes of customers keep invalidating any great strategies and plans.
Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.
Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.
News
(Only in Japanese)
- 2022.11.17
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Journal of Marketing Analitics に「9segs®︎の中心指標NPIとマーケットシェアの研究」が採択されました。
- 2022.10.20
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日経クロストレンド 連載第4回のテーマは「単発集客のわな の回避策」です
- 2022.10.19
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ビジネスを成長させる「顧客起点」の概念とは？ マクロミル社内報より
- 2022.9.20
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PIVOTのインタビューが動画配信されました
- 2022.9.3
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日経クロストレンド 連載第3回のテーマは「ブランディングの誤解」です
Profile
Kazuki Nishiguchi
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- 1990 – 2006
- Procter & Gamble – Brand Manager, Marketing Director
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2006 – 2015
- Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)
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- 2015 – 2018
- L’Occitane Japon – Président Representative Director, Outside Director
Melvita Japon – Président Representative Director
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- 2017 – 2020
- SmartNews – Corporate Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor
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- 2017 – Current
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Strategy Partners – President
M-Force – Co-Founder, Director (https://mforce.jp/)
Growth X – Outside Director
