Mission
Customers' mind and behavior changes every minute for any business.
Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.
Changes of customers keep invalidating any great strategies and plans.
Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.
Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.
News
(Only in Japanese)
- 2024.7.8
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[お知らせ] 新会社Wisdom Evolution Company が 学習 /メディアサービスに取り組みます
- 2024.7.1
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M-Force株式会社をマクロミル社に売却
- 2024.4.16
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「パレートの法則」の真実 ロクシタンで実感した上位集中の事実（日経クロストレンド)
- 2024.3.14
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MarkeZine 「マーケティング入門」連載第3回
- 2024.2.26
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PIVOT Learningでテーマ別に７本の動画を公開しています。
Profile
Kazuki Nishiguchi
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- 1990 – 2006
- Procter & Gamble – Brand Manager, Marketing Director
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2006 – 2015
- Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)
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- 2015 – 2018
- L’Occitane Japon – Président Representative Director, Outside Director
Melvita Japon – Président Representative Director
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- 2017 – 2020
- SmartNews – Corporate Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor
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- 2017 – Current
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Strategy Partners – President
M-Force – Co-Founder, Director (https://mforce.jp/)
Growth X – Outside Director
