Mission
Customers' mind and behavior changes every minute for any business.
Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.
Changes of customers keep invalidating any great strategies and plans.
Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.
Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.
News
(Only in Japanese)
- 2023.5.23
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10分後の“確認”で売り上げ2倍 アソビューのN＝1メルマガ戦略 （日経クロストレンド)
- 2023.5.17
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ChatGPTで「N＝1マーケ」も劇的に進化する？ （日経クロストレンド）
- 2023.4.26
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The Marketing Native インタビュー記事「マーケターは仕組みより、もっと人に対する興味と理解を」
- 2023.4.18
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マクロミル インタビュー記事「最も重視すべきは、累計利益の８割を作るロイヤルカスタマー」
- 2023.4.11
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日経クロストレンド インタビュー記事（後半）「マーケターは初めから軍師・李牧を目指すな」
Profile
Kazuki Nishiguchi
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- 1990 – 2006
- Procter & Gamble – Brand Manager, Marketing Director
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2006 – 2015
- Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)
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- 2015 – 2018
- L’Occitane Japon – Président Representative Director, Outside Director
Melvita Japon – Président Representative Director
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- 2017 – 2020
- SmartNews – Corporate Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor
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- 2017 – Current
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Strategy Partners – President
M-Force – Co-Founder, Director (https://mforce.jp/)
Growth X – Outside Director
