Mission
Customers' mind and behavior changes every minute for any business.
Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.
Changes of customers keep invalidating any great strategies and plans.
Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.
Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.
News
(Only in Japanese)
- 2023.9.22
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ナイキとアディダスの強みと課題が判明 西口氏がデータで対策を考案 (日経クロストレンド）
- 2023.9.21
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次回購入意向でナイキ超えのニューバランス 強さの秘訣を徹底比較 (日経クロストレンド)
- 2023.9.19
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「次に買いたいブランド」ランキング1位 ニューバランスが強い理由（日経クロストレンド）
- 2023.9.19
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「ブランディング」という“聖域”の嘘 事業成長と密接な新指標（日経クロストレンド）
- 2023.8.1
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なぜ、BtoBに「イベントマーケティング」は有効なのか – NewsPicks
Profile
Kazuki Nishiguchi
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- 1990 – 2006
- Procter & Gamble – Brand Manager, Marketing Director
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2006 – 2015
- Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)
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- 2015 – 2018
- L’Occitane Japon – Président Representative Director, Outside Director
Melvita Japon – Président Representative Director
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- 2017 – 2020
- SmartNews – Corporate Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor
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- 2017 – Current
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Strategy Partners – President
M-Force – Co-Founder, Director (https://mforce.jp/)
Growth X – Outside Director
