"Customer-Originated Management Transformation" We support clients to create new customers and new value
with “Customer-Originated Management Transformation”

Mission

Customers' mind and behavior changes every minute for any business.

Today’s customer is already different from who he/she was yesterday and will be different tomorrow. This indisputable fact attracts little attention for business decisions.

Changes of customers keep invalidating any great strategies and plans.

Sustainable business growth can never be achieved without a deep understanding of customers and their changes. Lack of common understanding always leads to sectionalism and inefficiency of organizational work.Understanding changing customers is the pivot for any business and organization.

Strategy Partners supports clients to internalize customer understanding practice and capability for Customer-Originated Management Transformation.

News

(Only in Japanese)

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Profile

Kazuki Nishiguchi

• 1990 – 2006

  Procter & Gamble – Brand Manager, Marketing Director

• 2006 – 2015

  Rohto Pharmaceutical Company – Corporate Executive Officer, CMO (Chief Marketing Officer)

• 2015 – 2018

  L’Occitane Japon – Président Representative Director, Outside Director

  Melvita Japon – Président Representative Director

• 2017 – 2020

  SmartNews – Corporate  Executive Officer, CMO for Japan and USA, Marketing Strategy Advisor

• 2017 – Current

  Strategy Partners – President

  M-Force – Co-Founder, Director (https://mforce.jp/)

  Growth X – Outside Director 

Publications